The highest-trafficked page after the homepage — restructured and revamped based on user feedback and data, for better hierarchy, navigation, and access to information.
Revamped the checkout journey by solving some specific pain points and enhancing the overall structure and experience of the checkout, which impacted immensely on our conversions.
Crafted a my account dashboard on the platform, where registered users can access all account related info at one stop — reviews, wishlist, bookings, loyalty, etc.
Check out the before and after look of Kalos Golf, one of Travelopia's luxury brands, that sells luxury golfing trips.
I conducted a user test on usertesting.com, where 50% of users went through the old checkout and 50% through the new checkout design. I collated all of their insights and feedbacks, presented them to the business and re-worked some functionalities based on the insights.
This cannot be made public under NDA.
To make sure you never lose a potential customer, suggesting the most suitable alternatives or nudging the users what to search for, makes all the difference.
Coming Soon
Sellers receive orders not only from their online store, but through other sources like social media or a phone call. They can create such orders manually on the dashboard and keep a track of them!
Check out the featureDukaan is available across more than 10 countries and payments work differently in each of these based on their regulations and payment partners available. Therefore, sellers can setup payments for international stores.
Check out the featureI'd like to brag that these were written before Chatgpt existed :)
Dukaan Design · Medium
A deep-dive into why coupons were causing drop-offs at the product page level, and the design interventions that addressed the discoverability gap.
Read on MediumDukaan Design · Medium
The second part of the case study — how redesigning the checkout coupon experience drove a 30% increase in adoption and what the design process looked like.
Read on Medium10kdesigners · Problem Solving · UI
Case study: An app that helps you decide your travel destination and book trips
Read on Medium