I'm a product designer specializing in data-driven, scalable design solutions. I bring expertise in design systems, complex problem solving, and AI-enabled design delivery.
I think in systems and feel in stories. And yes, I over-think things. That's a feature, not a bug.
The highest-trafficked page after the homepage — restructured and revamped based on user feedback and data, for better hierarchy, navigation, and access to information.
Revamped the checkout journey by solving some specific pain points and enhancing the overall structure and experience of the checkout, which impacted immensely on our conversions.
Crafted a my account dashboard on the platform, where registered users can access all account related info at one stop — reviews, wishlist, bookings, loyalty, etc.
Check out the before and after look of Kalos Golf, one of Travelopia's luxury brands, that sells luxury golfing trips.
I'd like to brag that these were written before Chatgpt existed :)
Dukaan Design · Medium
A deep-dive into why coupons were causing drop-offs at the product page level, and the design interventions that addressed the discoverability gap.
Read on MediumDukaan Design · Medium
The second part of the case study — how redesigning the checkout coupon experience drove a 30% increase in adoption and what the design process looked like.
Read on Medium10kdesigners · Problem Solving · UI
Case study: An app that helps you decide your travel destination and book trips
Read on MediumYour designs are always to an incredibly high standard Manasa, and your creative solutions and problem solving is brilliant. You've managed to come up with some really excellent solutions within tight deadlines too. You are also extremely thorough with testing and sense checking tickets. Just brilliant work over the last 12 months — well done!
You have an excellent relationship with everyone you work with especially your immediate team members. No problem is ever too big for you and your communication is brilliant.
Manasa's ability to take full ownership, navigate tough situations, and apply her solid design system expertise makes her stand out.
She doesn't just execute, she leads with clarity, confidence, and accountability. Making her ideal for ownership-led roles.
I worked with Manasa at Dukaan and she is one of those designers who never rushes to a solution.
She takes the time to understand the problem fully and that reflects in the clarity of her work.
She stays calm, thoughtful and curious even when things are moving fast. She is someone you can trust with complex work and know the outcome will be meaningful.
Manasa is a talented product designer who approaches every project with clarity, curiosity and a strong problem-solving mindset.
Her ability to translate complex requirements into clean, intuitive designs makes her a valuable asset to any team.
My path started inside the invisible machinery of software — thinking about scale, edge cases, and how the systems beneath the surface shape what people see and feel. Then I made the leap.
Joined the program that reframed how I approach product — and never looked back.
Product designer at Dukaan
Contributed to Dukaan's design systems and featured themes. Shipped multiple features — problem-solving driven design work. Designed logos, icons, and illustrations for various Dukaan plugins.
After gaining some design experience at work, I joined back 10k as an Alumni mentor, to help and motivate upcoming designers and mentored a few them.
Travelopia · Designing journeys people remember
Worked with multiple travel brands, from Moorings.com (luxury yacht charters) to Quark Expeditions (polar travel). Currently working with Exodus Travels. Current workflow: Claude for ideation and design variations · Claude Code for shipping to production.
Life came full circle, now that I am building end-to-end apps by using tools like Claude Code, Vercel, GitHub and what not, and make them live! :D
I Live for Art, or do Art to Live, can't say anymore.
Open to conversations about design, collaboration, or just good ideas.
