Product Designer. Builder
Product designer specializing in data-driven, scalable design solutions — scaling SaaS and e-commerce at Dukaan, and travel at Travelopia, with expertise in design systems, complex problem solving, and AI-enabled design delivery.
I think in systems and feel in stories. And yes, I over-think things. That’s a feature, not a bug.
View ResumeWork
- AI-assisted design workflow The workflow I’ve been following these past few months — building designs and functionality directly in Claude Code, raising PRs, and handing off code to the devs instead of static design files. AI assisted deliveryNew workflow
- Optimizing Exodus Trip Page for better conversions and experience Restructured the site’s busiest page for clearer hierarchy and navigation. +0.3% bookings · +3% S2L OptimizationWeb+mobile
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Enhancing the checkout flow for reducing drop-offs
Reworked the checkout structure and flow to cut friction at conversion.
+13% conversions · +20% online bookings
OptimizationWeb+mobile
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Crafted beautiful themes for Dukaan’s online stores
Designed expressive, conversion-ready storefront themes merchants could launch out of the box.
E-commerce themeVisuals
Writing & publications
- Making product coupons more discoverable in the product discovery journey — Part 1 DukaanProblem solvingVisuals Read case study
- Increasing Coupon Adoption on Checkout — Part 2 DukaanProblem solvingVisuals Read case study
- VacayMe — a travel app to help people decide where to travel PersonalProblem solvingVisualsMobile app Read case study
Recognition
Your designs are always to an incredibly high standard, and your creative solutions and problem solving is brilliant… just brilliant work.
Her ability to take full ownership, navigate tough situations, and apply her solid design-system expertise makes her stand out. She leads with clarity, confidence, and accountability.
One of those designers who never rushes to a solution… calm, thoughtful and curious even when things move fast. Someone you can trust with complex work.
A talented product designer who approaches every project with clarity, curiosity and a strong problem-solving mindset — a valuable asset to any team.
About
Product Designer
Design Mentor
Design Engineer
AI Design Workshop · Travelopia, 2025
Hosted an AI design workshop where our team solved its first problem statement end-to-end using AI — run by me with my manager’s support.
Beyond pixels
An ART person, through and through — across pixels, canvas, and DIYs.